I believe in data-driven research leading to great design.
I'm Alessia, Principal UX Product Designer at GRID Finance, where I lead the adoption of a design experimentation culture and early product discovery through usage and user analysis.
With over 6 years of experience, I specialise in digital product design, user experience, and both qualitative and quantitative research methods. I excel at identifying gaps in the digital experience and uncovering opportunities to meet user needs while aligning with business goals.
Beyond product design, I’m passionate about exploring other areas of design and education. During downtime, I often dive into new techniques to expand my skills.
Who knew I’d love mentoring so much? What started as a way to connect and give back to the UX community, following in the footsteps of the incredible mentors I’ve met throughout my career, quickly became something I genuinely look forward to each week. Mentoring not only allows me to support emerging talent but also helps me grow in leadership, empathy, and communication. It’s a two-way exchange that continues to shape me as a designer and a person.
UX Tree Mentorship Program →One of my long-standing passions is animation. I'm currently focused on learning how motion and animation techniques can enhance the relationship between humans and machines, making digital experiences more intuitive, responsive, and emotionally engaging.
Check out my work →Obsessed with layouts and systems, at home too? Same here. Ever since we bought our first home in 2022, it feels like the experimenting never stops. “What if we turn this room into a shared home office?” or “Could we add drawers in the stairs?” are just a few of the daily questions I throw at my (very patient) husband, who’s inevitably pulled into my newest design experiments. One piece of furniture at a time, I’m Feng Shui-ing our space into something that works and feels better.
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