I believe in data-driven research leading to great design.
I'm Alessia, Principal UX Product Designer at GRID, where I lead the adoption of a design experimentation culture and early product discovery through usage and user analysis.
With over 6 years of experience, I specialise in digital product design, user experience, and both qualitative and quantitative research methods. I excel at identifying gaps in the digital experience and uncovering opportunities to meet user needs while aligning with business goals.
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