I’m Alessia, Principal UX Product Designer at GRID Finance, where I lead the adoption of a design experimentation culture and early product discovery through usage and user analysis.
With over 6 years of experience, I specialise in digital product design, user experience, and both qualitative and quantitative research methods. I excel at identifying gaps in the digital experience and uncovering opportunities to meet user needs while aligning with business goals.
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🔍 Research that drives decisions
I combine qualitative methods like interviews and usability testing with quantitative insight from analytics tools and AI-assisted data analysis. A background in Python and R means I know how to question the numbers, not just read them.
🧪 Experimentation from day one
At GRID Finance, I lead a culture of design experimentation. I test ideas early, scope what’s worth building, and plan how it reaches customers.
⚡ Prototypes that feel real
I use AI-assisted and code-based prototyping to put realistic experiences in front of users and stakeholders fast. Feedback then comes from real interactions, not static screens.
Shaping how the business decides what to build
Requests used to reach our tech team from every direction, with no way to track or prioritise them. I helped design a Tech Initiative Committee that evaluates every business initiative on the strength of its case: a problem backed by evidence, a link to a company OKR, and a view of the teams involved. The process is in its test phase, and the first two initiatives have already made the roadmap.
Award-winning mentor
Between 2025 and 2026, I mentored three UX peers. What started as a way to give back to the community quickly became a highlight of my week, and it keeps sharpening my leadership, empathy and communication.
UX Tree Mentorship Program →Motion & interaction design
Animation has been a long-standing passion. I explore how motion can make the relationship between people and technology more intuitive, responsive and emotionally engaging.
See my motion work on Dribbble →I had the pleasure of being mentored by Alessia at UX Tree, and she made a real difference in how I approach design.
Alessia consistently offered clear, actionable feedback on my work. Every critique came with a concrete next step, and she had a gift for spotting what was holding a design back while still recognising what was working. Beyond the feedback itself, she was generous with her time, patient with my questions, and genuinely invested in my growth.
I highly recommend Alessia for any role involving mentorship, design leadership, or UX strategy. Any team would be lucky to have her.
She’s a talented UX designer who really knows how to turn complex requirements into clean, intuitive, and practical designs. What really stands out about Alessia is her ability to understand a product from both the business and customer perspectives. … As a developer, I particularly appreciated how easy she was to collaborate with. … I’d definitely recommend her to any team looking for a great UX designer!
As the founder of the UX Tree Mentorship Programme, I had the pleasure of working with Alessia as a mentor across several rounds, and she consistently stood out for the quality of her work and her commitment to her mentees.
Her mentees consistently delivered some of the strongest projects in the programme, which reflects the level of guidance, support and dedication she brought to the mentoring process. She was also voted Best Mentor twice, a recognition that was truly well deserved.
Alessia has an excellent work ethic, takes real ownership of her role, and genuinely cares about helping others grow. She combines high standards with a supportive approach, making a real difference to the people she mentors.
I would highly recommend Alessia to any team or organisation looking for a talented UX professional who brings both expertise and a genuine commitment to helping others succeed.
Let’s talk
Looking for a designer who brings research, experimentation and craft to the team? I’d love to hear from you.